Van Hool, independent manufacturer of buses, coaches, and industrial vehicles, wanted to exhibit its strength at Busworld Europe by presenting no fewer than 3 world premieres to the general public. To display these 3 brand new vehicles and 5 existing models space was of the essence. They also asked us to provide a welcoming hospitality environment and enough separate desk space for sales staff. An important aspect was that Van Hool's sense of craftsmanship should be clearly visible in the stand, as well as the fact that they are a Belgian family business.

Not only did we pay attention to practical matters, we also kept ithe vision, mission, and values of Van Hool in mind. We visited the Van Hool factory to truly get

The reception area for guests is one of the eye catchers of the stand. We went for a cosy look and feel which reflects the warm character of the family business and the way they treat their partners. We added a touch of blue in the dining chairs, which links to the blue in the Van Hool logo.

On top of the reception area we created a large mezzanine area giving the customers a beautiful view of the 2600 m² stand, while they could enjoy fresh Belgian culinary specialties such as stew with Belgian fries and artisanal Belgian beers.