Van Hool

Fair nameBusworld 2019
ClientVan Hool
LocationBrussels
Number of m²2604 m²
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Van Hool, independent manufacturer of buses, coaches, and industrial vehicles, wanted to exhibit its strength at Busworld Europe by presenting no fewer than 3 world premieres to the general public. To display these 3 brand new vehicles and 5 existing models, space was of the essence. They also asked us to provide a welcoming hospitality environment and enough separate desk space for sales staff. An important aspect was that Van Hool's sense of craftsmanship should be clearly visible in the stand, as well as the fact that they are a Belgian family business.

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Not only did we pay attention to practical matters, we also kept the vision, mission, and values of Van Hool in mind. We visited the Van Hool factory to truly get to know the company's DNA and brand values, as inspiration before we started drawing.

Evidently, we provided enough room to fit 8 large vehicles. Throughout the booth, we installed multiple large inspiring visuals and LED walls that make visitors dream of traveling. We showcased Van Hool's craftmanship by using lots of black and white visuals of the factory on the stand, focussing on the precision and skill of Van Hool as both supplier and vehicle manufacturer.

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The reception area for guests is one of the eye catchers of the stand. We went for a cosy look and feel which reflects the warm character of the family business and the way they treat their partners. We added a touch of blue in the dining chairs, which links to the blue in the Van Hool logo.

On top of the reception area we created a large mezzanine area giving the customers a beautiful view of the 2600 m² stand, while they could enjoy fresh Belgian culinary specialties such as stew with Belgian fries and artisanal Belgian beers.

Right next to the reception area we provided subtle desk space for sales representatives, cleanly built-in under the mezzanine. Throughout the booth we used high quality wood for a warm and stylish atmosphere.

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