KIA France

KIA France had three main goals for their stand:

• Showcasing their new identity
• Present their new 100% EV product plan
• Offering visitors a unique brand experience

We translated these goals into a double-deck stand with 5 giant led columns to show the movement that inspires.

Leds were the main theme throughout the stand; this made sure to attract the attention of the visitors from far and wide. The light boxes also highlighted the different cars at the stand.

We created even more movement by placing one of their newest models on a rotating platform.

For the meeting rooms and upper floor, we went with a more calm and neutral look by using lots of wood and soft colours.

On the upper floor, visitors got the chance to grab a drink while watching over the stand.

Stellantis

DDMC, Novateam and ManyThink came to us for the realization of their designs for Peugeot, Citroën, Alfa Romeo and Leapmotor.

Peugeot

Peugeot grabbed everyone's attention by having a enormous light box construction on their stand above their concept car Inception, in addition to several curved screens where visitors could play a car simulation game with their newest hypersquare steering wheel.

Citroën

Citroën's eyecatcher was undoubtedly their AMI POINT tower, with three cars stacked on top of each other with a light show. Furthermore, they also had the Citroën studio in collaboration with YouTube were they held several interview during the event. For the studio, it was important to have an adequate soundproofing, which we provided by using a mousse in the typical YouTube red.

Alfa Romeo

ALFA ROMEO's stand got that luxurious Italian look by using a leather fabric. To highlight their 33 Stradale, we installed a large light box above it.

Leapmotor

An exciting debut for Leapmotor at Mondial de l'Auto! We provided a cosy athmosphere by using wooden slats and a dedicated coffee corner. Of course, a mock-up of their cars was a must-have!