For Smeg, manufacturer of luxury household appliances, we were asked to revamp the showroom. The aim? To bring the brand's Italian design character even more to the forefront.
Inspiration straight from Milan
For the look-and-feel, our architects took inspiration from the existing flagship store in Milan. We warmed things up with colour tones from nature and finished with characterful materials: elegant veneers, wooden slats, stainless steel tables and travertine surfaces.
We integrated the existing furniture into the design and complemented it with creations from our workshop. The design and installation of the furniture is focused on maximum product presentation. We decorated with plants to continue the natural theme. Herbs placed here and there give the customer the feeling of already being in the kitchen.
"The showroom exudes the know-how, creativity, and the Italian style of Smeg in a playful design with an elegant touch."
Seperate brand corner
A seperate La Pavoni brand corner highlights the Italian high-end coffee machines, alongside some smaller coffee machines. La Pavoni is a sub-brand of Smeg, so we immersed the corner in its own branding. Additionally, we installed a coffee corner for the visitors, to make their stay in the showroom even more enjoyable.
The iconic fifites-style freestanding refrigerators also got their own spot, and stand out in their trendy cream colour. Behind the refrigerators, a life-size wall visual of a forest adds a natural touch.
We provided a handy, but above all, neat cabinet wall to store accessories, maintenance products, and the dishwasher.
Voor de medewerkers voorzagen we een handige maar vooral nette kastenwand om accessoires, onderhoudsproducten en de vaatwasser op te bergen.