We’re excited to announce that Creaplan has been awarded 12 World Exhibition Stand Awards!The World Exhibition Stand Awards celebrate the world’s best live exhibition stands, new innovations and digital event experiences. These are the categories in which our stands were awarded.
Deusjevoo returns to its roots, Creaplan takes over stand building activities
Stand and interior builder Creaplan from Nazareth takes over the stand building activities of Deusjevoo from Genk. In the future, Deusjevoo will focus even more on set construction in the TV and entertainment sector in the Benelux.
Stand and interior builder Creaplan from Nazareth takes over the stand building activities of Deusjevoo from Genk. In the future, Deusjevoo will focus even more on set construction in the TV and entertainment sector in the Benelux.
The live communication industry, which has been practically silent for a year and a half, has finally taken off again. And that involves some restructuring. Creaplan’s CEO Michael Debaveye explains. “The stand building market has been undergoing an evolution for some time now, that was accelerated by the corona crisis. Certain companies have left the sector, while others are shifting focus or becoming part of a consolidation.” The same goes for Deusjevoo. Creaplan, which has grown into a European player, will take over the projects of the Limburg set builder and execute them from their studio in Nazareth, with the existing team that will be strengthened further.
Back to the roots
This decision also comes at an ideal time in Deusjevoo's growth strategy. Twenty-three years ago, Jo Peters' company was founded as an interior and decoration construction company for the entertainment sector, among others. Not too long after that, the company located in Genk quickly grew into the market leader in the TV decor sector in Flanders. Deusjevoo's decors can be seen in shows such as Familie, the Cooke & Verhulst Show, Rad van Fortuin and K2 zoekt K3. The set builder is experiencing unprecedented growth, not only in Belgium but in the Netherlands as well.
“Over the years, exhibition stands have been added, which now occupy an important position within our service range. Now, however, we want to review and sharpen our focus. We looked at where we can still grow and realized that we really are an established name in the entertainment sector. It’s our absolute passion. That is why we now, more than ever, want to focus on sets for the entertainment sector and TV studios for companies (either virtual or physical). We will of course continue to fully focus on experience-based architecture for offices, retail, catering and showrooms,” says Peters.
Connection between Deusjevoo and Creaplan
According to Peters, it quickly became clear that Creaplan is a suitable partner. “It was important to us that our dear customers would end up somewhere good. It is not easy to find a suitable partner. The level of creativity and service needs to be high, and the acquirer must have the resources and experience to travel internationally with our clients. With those requirements in mind, Creaplan quickly emerged as the ideal long-term collaboration partner. Deusjevoo will continue to develop concepts for a number of clients as a concept agency, but will not build them anymore. From now on, it will be Creaplan who takes care of the implementation from A to Z.
For Vincent Lievens, COO of Creaplan, Deusjevoo's stand building activities fit perfectly within the existing activities. “Our professionals have all the expertise in-house to fulfill the expectations of Deusjevoo's customers, from architects to stand builders. Coming up with creative concepts and converting them into solid realizations with a strong brand experience is what we are good at, both in traditional wooden construction and for modular stands.”
“We are further expanding our structure and services: quality & service on the one hand and experience & design on the other, however, remain the anchor points in our offer. This gives our customers more options under the same familiar roof – the so-called one-stop-shop –, in a European context as well."
Michael Debaveye, Creaplan
Acquisitions as part of growth trajectory
Less than a year ago, Creaplan took over the stand building activity from the West Flemish Bulik and recently bought the Dutch (hybrid) event expert For Live as the starting signal for an international group story. Debaveye:
Deusjevoo from Genk is one of the biggest set-builders in the country. They have built numerous studios for TV channels VTM, VRT, Play4 and Eén, visible on television screens for millions of Flemish people every day, and reach many customers in the entertainment sector abroad as well. CEO Jo Peters founded Deusjevoo in 1999 and currently leads a team of 20 employees from their offices at the C-mine site in Genk.
Creaplan, based in Nazareth, was founded in 1994 by entrepreneurial duo Dirk Deleu & Ann Vancoillie. Since then it has grown to become a market leader in the Belgian stand landscape and is evolving into a European player, partly driven by new shareholders KeBeK Private Equity and Walter Mastelinck. The company counts on a team of 50 employees and 80 freelancers for the construction of stands, business interiors and displays, with a client base ranging from Belgian SMEs to multinationals all over Europe.
After a long wait, the trade fair sector is back in business. Our designers and project managers are hard at work on some major exhibition stands for the first international fairs starting from September. Still looking for inspiration for your next exhibition stand? These are some of our favourites!
Seafood company Marine Harvest recently changed their name to MOWI. At the world’s biggest trade fair for Seafood in Brussels, they launched their new name and brand new exhibition stand concept, designed by Creaplan. They asked us create a stand that revolves around their brand values: authenticity, pureness and caring for the planet and people.
Van Marcke is a Belgian company specialising in warmth and water home appliances, offering anything for the bathroom, kitchen and more. At Batibouw, Belgium’s biggest construction and renovation trade fair, we put customer experience at the centre of the booth. Various interactive customer experience applications put Van Marcke's product range in the spotlight in a fun and exciting way.
Whatever it is you like to do at home, Niko offers home automation products that go along with it. The best way to demonstrate the numerous possibilities of the Niko products? Constructing a stand that feels like home, of course!
For this stand, Creaplan created a recognizable and cosy environment where Niko's products and technologies are shown to end consumers in realistic situations. No overload of products, but clear scenarios that let visitors experience how easy and simple home automation can be.
For our own booth at Euroshop 2020, we wanted to challenge ourselves to create a highly impactful stand with only a limited amount of space available. With lots of LED tiles, LED strips and a clever lay-out, we optimised the available space without making the whole seem overwhelming and created a true Sea of inspiration!
Van Hool, independent manufacturer of buses, coaches, and industrial vehicles, wanted to exhibit its strength at Busworld Europe by presenting no fewer than 3 world premieres to the general public. To display these 3 brand new vehicles and 5 existing models, space was of the essence. They also asked us to provide a welcoming hospitality environment.
For the Brussels Motor Show 2020, Jaguar Land Rover chose Creaplan as local partner. Plenty of challenges to tackle, as we had to display two separate brands in harmony on one stand, with both of them still retaining their own identity. We had to follow a very strict brand guide, with a strong focus on premiumness and a VIP feeling in every corner of the stand.
Wondering how we combined luxury, eye for detail and adventure in one stand? Discover all about the Jaguar Land Rover booth.
A stand that feels like an airport for ADB Safegate
Airport solutions expert ADB Safegate wanted a stand where experience is key, using digital applications to leave a lasting impression with visitors. They asked us to imitate an airport environment with a strong focus on different product areas on one hand, and room for hospitality on the other hand.
Outdoor & transportation products expert Thule wanted a stand with a Swedish look and feel that displays as many products as possible spread out over the available space. We were asked to provide enough space for large LED walls because Thule has lots of beautiful brand movies that could be displayed on the stand. Our architects designed a stand constructed around a central staircase leading to a VIP floor.
Technical products displayed in a non-technical way, for Niko
How do you present technical products in a non-technical way? By telling stories. Creaplan built a tunnel-like stand with a focus on both innovation and emotion. Because we never compromise on convenience and functionality, we provided beautifully finished handleless cupboards and a seating and presentation niche finished in the Niko Pure Dark Bamboo wood finishing, which not only looks but also smells nice. It's all about the details.
Creaplan takes care of your stand from A to Z - from the creative brainstorm to international transport and installation. Feel free to contact us and we’ll be happy to tell you all about the possibilities.
Creaplan & For Live establish base for European live experience group
Stand and interior building company Creaplan from Nazareth, Belgium and the Dutch For Live from Amersfoort, specialist in live communication projects, join forces. The transaction is part of the international growth strategy of both companies and rings in the beginning of an international group concept.
The group will focus on the full range of expertise within brand communication, from live events and stands to corporate interiors and experience centres, each with a strong online offering.
Match in offer and DNA
For Creaplan CEO Michael Debaveye, the match between both companies became clear early on. “Where we provide stands, interiors and displays, our customers will now be able to rely on the expertise of For Live for all their needs concerning event interiors, audiovisual applications and online broadcasting. Both companies are very complementary. We’ll also reinforce each other geographically: Creaplan strengthens its position in the Dutch market, For Live introduces itself in Belgium.” Both businesses present themselves as premium players with quality firmly rooted in their DNA.
From Eurovision Song Contest to World Cup ice skating
For Live supplies facility solutions — audio, light, rigging and more — for live communication projects. The company from Amersfoort targets production houses, event agencies and inhouse event departments, with a strong focus on the corporate and sport events market. For Live was founded about 10 years ago and has been involved in over 1,000 productions, from the Eurovision Song Contest to the World Cup ice skating in Thialf, as well as in numerous corporate internal events such as shareholder meetings and product presentations for companies like KPN, Amstel, Rabobank, KLM and more.
Ready for the future thanks to integration of technology
Vincent Lievens, COO at Creaplan, explains. “The cooperation makes our offering even more future-proof. As a company, we did not sit on our hands during the coronavirus crisis: our interior solutions and complete furnishings branch has grown massively, at the same time we evaluated our events product offering to see where we could integrate technology, aiming at online and hybrid applications. Thanks to For Live’s expertise in online events, we can answer the market demand even better, future-proofing our stand and interior offer.”
For Ruud van den Berg, founder of For Live, the cooperation fits seamlessly within the giant growth spurt his company has known the past years. “Despite the COVID-19 crisis, For Live is doing great and orders keep coming in, thanks to the traditional (sport) events that still take place on one hand and the growing demand for online broadcasting solutions on the other hand. At the beginning of the crisis, For Live started developing a range of unique products for interactive online events, with which we have now gained a prominent market position.”
“Thanks to the joining of forces with Creaplan, For Live can professionalise its stand building activities further. Next to that, it is a good introduction to the Belgian market. Just like Creaplan, everything we do revolves around experience and impact.”
Ruud van den Berg, For Live
Lievens: “Similar to the acquisition of stand builder Bulik last year, this acquisition feels like the logical next step. For Live reinforces the group concept, in which brand experience is at the centre. Operationally, not much changes: our customers will still receive the same service and our activities in Nazareth will remain unchanged.”
Founder Ruud van den Berg preserves the operational management of For Live; both companies will be managed centrally by the Creaplan management team for optimal collaboration. Ruud will also join the overarching group as shareholder and director.
Solidifying market position with strong group concept
Debaveye: “We keep taking steps in our growth strategy. Our organic growth continues, at the same time we want to strengthen our market position with various acquisitions of complementary companies, both geographically as well as in the field of product and service. Step by step, we want to build towards a full-fledged European group for projects in the live event and brand communication market.”
Creaplan is a Belgian stand and interior building company with an average annual turnover of 10 million euros, founded in 1994 by entrepreneurial duo Dirk Deleu & Ann Vancoillie who established the company as market leader in the sector. This momentum of growth was continued in 2018 with the reinforcement of external shareholders KeBeK Private Equity & Walter Mastelinck, assisted by an experienced management team. With a team of 50 permanent employees and about 80 freelancers, the company from Nazareth designs and builds stands and interiors for SMEs and multinationals all over Europe.
About For Live
For Live supplies complete facility solutions for events. Every year the company finishes more than 250 projects in the corporate and sport events market, at the request of (technical) producers, event agencies and inhouse event departments. The firm from Amersfoort was founded about 10 years ago by owner Ruud van den Berg. With a team of 15 permanent employees and over 150 freelancers, the company achieves an average annual turnover of 5 million euros.
Creaplan pursues growth strategy with acquisition Bulik Standbouw
Creaplan, based in Nazareth and specialised in exhibition stands, interiors and displays, takes over the stand building activities of Bulik in Izegem. In doing so, the Belgian market leader expands its international client portfolio.
The acquisition fits in with the growth strategy that Creaplan applies. Walter Mastelinck, director and co-shareholder, explains. “On the one hand we grow organically, on the other hand we want to grow through acquisitions of Belgian as well as European companies with a similar or complementary offer. The takeover of the stand building activities of Bulik is fully in line with this growth strategy.”
Match in vision and approach
Bulik is a fitting complement to Creaplan, says CEO Michael Debaveye. “We consider it a good opportunity to incorporate their customers into our structure. Bulik, just like Creaplan, holds years of experience with clients from various sectors. Their in-house production with talented craftsmen, choice for high-quality materials and innovative approach fit seamlessly with our vision.”
Bulik remains active
Bulik shifts its activities as stand builder to Creaplan but remains active as a creative supplier. “The current situation has accelerated our step but is not the cause of the acquisition. Family circumstances make us want a more structured life, in a less deadline related sector. We will however continue being creative.” Bulik Standbouw becomes Bulik 2.0 and will focus on displays, pop-ups, micro events, marketing and numerous creative activities. “We will gradually discover our new core business and find out for what competences our clients appreciate us the most”, says Sofie of Bulik 2.0.
Strong emergence from crisis
These last few months Creaplan has not sat back. COO Vincent Lievens explains. “Although the corona crisis has had an undeniable impact on the events industry, covid has allowed us to accelerate the further broadening of our activities, particularly in interiors and displays.”
Creaplan is the Belgian market leader in exhibition stands, interior design and displays. With a team of 50 permanent employees and about 80 freelancers, the company from Nazareth designs and builds stands and interiors for SMEs as well as multinationals all over Europe.
The Covid-19-crisis introduced us to a series of unprecedented challenges. It urged businesses worldwide to switch to an entirely new way of working. That's why we developed a new range of flexible furniture and interior solutions, so you can work as safely and as efficiently as possible.
The new range is developed for production environments as well as retail and offices. Our products range from health displays with protective materials to protective furniture and teleworking infrastructure. We developed these to support companies in maintaining safety measures at work. Our solutions can be deployed flexibly, have a low entry cost and can also be rented.
Stands, interiors, displays and Safety solutions
Our Safety Solutions join our existing service range of stands, interiors and displays. COO Vincent Lievens explains: "With all the European trade fairs and events temporarily on hold starting from March, our workshop came to a complete standstill. The first weeks we used our resources to develop 2 kilometres of mobile walls available to hospitals and residential care centres, to expand their capacity. After that, we started thinking about how we could support companies during this period as well".
The end result of that thinking exercise is a range of furniture and interior solutions, from partitions over mobile washbasins to, of course, our now familiar health displays and temperature check displays.
Durable materials and neat finish
Chances are that this new caution and prevention in the workplace is part of the new normal. That's why - as is always the case for our stands, interiors and displays - we consciously opt for durable materials and solutions that last a long time. We double down on service at the same time: we not only do installation of the health displays, we also supply the materials. That way, you no longer have to look for mouth masks and hand sanitizer etc. yourself.
Setting up your workspace safely?
You can read all about our interior solutions on the Safety solutions page. You can already find our solutions at Brussels Airport, BMW, EY, P&G, Alpro and more.
Discover Creaplan's sea of inspiration at EuroShop 2020
From 16 to 20 February, you can visit the Creaplan stand at EuroShop. What to expect? Read all about it here.
Every three years in February, the Messe in Düsseldorf is home to EuroShop: the largest retail trade fair worldwide. With a strong focus on the technologies of the future, it presents everything there is to know about retail interior design, visual merchandising, retail marketing and technology, exhibition and event marketing and much more, spread over eight dimensions.
Last edition, the fair welcomed more than 110,000 visitors and over 2300 exhibitors. With over 120,000 square meters of inspiration, you are guaranteed to go home with new ideas and interesting contacts. Especially during the 20th edition of the fair! And as a European stand builder with projects all over the world, we wouldn’t want to miss out on the opportunity to share our inspiration with you.
The Creaplan stand: a sea of inspiration
Day in day out, we build stands and interiors for our customers, anywhere in the world. So when we get to build one for ourselves, we like to think outside of the box as well. A challenge our designers loved to dive into! Come visit the Creaplan stand and immerse yourself in the latest customer experience technologies and design practices.
Who knows, maybe you'll fish up some ideas that are sure to make waves at your next trade fair participation?
Find us at Hall 4
You'll find us in hall 4, booth B32. See you then?
Creaplan supports the National Belgian MS foundation
Last week, 80 MS patients overcame the limits of their bodies and climbed the Mont-Blanc together. A fantastic experience for them to which Creaplan is happy to contribute.
Last week, 80 MS patients overcame the limits of their bodies and climbed the Mont-Blanc together, under the guidance of the Belgian Air Force. A fantastic experience for them to which Creaplan is happy to contribute.
Vandaag werd in de gebouwen van Creaplan de uitbreiding van industrieterrein De prijkels getekend door 13 bedrijven, ditalles in coördinatie van intercommunale Veneco en met de nodige persbelangstelling. In aanwezigheid van de 3 burgemeesters van de omliggende gemeentes Kruisem, Nazareth en Deinze werden alle plannen voor de uitbreidingszone onthuld.
Creaplan gaat naar een nieuwe site langs de E17 van ruim 25.000 m² en verdubbelt zo zijn huidige oppervlakte. Deze nieuwe locatie zal alle mogelijkheden geven om de groei-ambitie van het bedrijf te faciliteren en kracht bij te zetten.
7 tips for an exhibition participation with impact
Horeca Expo in Ghent, ECR in Vienna, Light & Building in Frankfurt, ... Many large trade fairs are moved to autumn, which means trade fair season is slowly but surely picking up again. Whether you already have a stand or not, it's never too early to prepare for your next trade fair participation! At Creaplan, we are all too happy to share our best practices, so that your next trade fair participation will definitely be success.
A stand concept, central theme or good story binds everything together. It appeals to hearts instead of heads. And that’s a good thing, because in a marketing context, emotion convinces twice as much as rational arguments and facts do. In addition, stands with a story linger longer in the visitors’ minds. Make sure your story is in line with your brand and your products - but thinking out-of-the-box might also work surprisingly well.
2. Consider a lead collection tool
Lead collection or lead generation tools help you collect data from stand visitors. This has two major advantages: first of all, such a tool automatically adds this data to your CRM database, so that your sales managers can start using it immediately afterwards.
At the same time, lead collection tools are excellent sources of information. And everybody knows that data is worth its weight in gold. Booth visitor numbers give you an idea of who visited your booth and when. Based on these freshly acquired insights, you can improve your stand for your next participation in order to get more results out of your investment.
Lead collection tools are excellent sources of information, and everybody knows that data is worth its weight in gold.
3. Think of the customer experience
Exhibition booths allow you to provide information and show products. But so do websites. Where can you make a difference? With interactive applications and compelling experiences at the booth! Make sure your visitors can do more than just look around. At the Van Marcke stand at Batibouw 2020, for example, you could discover products by sliding a large screen back and forth, and on the booth of Jaguar - Land Rover at the Brussels Motor Show 2020 there was a climbing wall for the real daredevils! These experiences are often eye-catchers that lure more people to your booth.
4. Create a clever stand design
At an exhibition you are quite often surrounded by competitors – it would be wise to make sure your booth stands out! Whether it's with a unique story, a striking design or technological novelties, that's up to you.
But you don't just generate impact by attracting attention. Discuss the stand design thoroughly together with your stand builder. Is the visitor flow working? Is there enough storage space for your staff to keep the stand clean? How much room do you provide for hospitality? Tie all the loose ends together to form a strong unity.
Discuss the stand design thoroughly together with your stand builder. Tie all the loose ends together to form a strong unity.
5. Utilize your marketing tools
Comprehensive brochures or short flyers? The choice is yours. Start creating your booth content in time, and consider videos for screens, live sessions and interactive workshops. Gadgets are nice to have as well, so visitors can take something that bears your brand name home with them. Consider matching your marketing tools to the theme of your booth.
6. Go the extra mile
A classic booth doesn't work like it used to, and quick and dirty is completely out of date as well. Create impact by going the extra mile, on every level. Think of unique catering, original activities for visitors, a warm welcome by hospitality staff, ...
Don't forget the details. Choose furniture that suits your concept and decorate your stand with unique accessories. High-quality workmanship and sturdy materials are also important: your stand will look good until the end of the fair, and visitors will link this sense of quality to your company or brand.
7. Make sure you can rely on a partner
As you can see, there's a lot involved in preparing for a trade fair. A reliable partner who can relieve you of all your worries across the board is a huge help. Remember that you can perfectly outsource all of the above, from catering to concept to content creation. Choose a partner with impressive reference cases and a proven track record in various sectors. Tip: since a trade show is often an international event, it's a good idea to look at the international expertise of your partners.
Creaplan: expert in stand construction
Still on the lookout for a reliable partner for your next exhibition participation? With more than 25 years of experience, Creaplan is ready to take care of your next project, while guiding you from A to Z. Contact us for an introductory meeting without obligation, we would love to hear all about your trade show plans.