Exhibitor Group

Exhibitor Group is the publisher of Exhibitor Magazine, the renowned American magazine full of inspiration on trade shows, experiential marketing, and corporate events. Among other things, Exhibitor Group is known for its FindIt - Top 40, an annual list of the forty top-rated US event producers. Many multinationals turn to this list when looking for a reliable and high-quality partner. In selecting the Top 40, six additional laureates are awarded in different categories.

Best International Exhibit Producer

Creaplan took home the top prize in the category Best International Exhibit Producer. This international award recognises companies outside of the United States that deliver quality and creativity, offer uncontested service, keep sustainability in mind, excel in experiential marketing and make innovative choices in terms of material and technology. Aspects such as thought leadership, operations and entrepreneurship were also included in the assessment.

A panel of jurors assessed Creaplan Group based on a thorough evaluation process with more than 50 criteria, including our stand portfolio, our technical capacities, and client testimonials. This is the first international award for Creaplan Group - Creaplan’s individual stand activities have won awards in the World Exhibition Stand Awards in the past.

Foothold in the US

Creaplan Group CEO Michael Debaveye travelled to the EXHIBITORLIVE event in Louisville to receive the award and strengthen relationships with US partners. Michael recounts, “With the Creaplan Group, we realise projects all over Europe from our head offices in Belgium and the Netherlands; Creaplan for the stands and interior part, For Live for the live events. This award reinforces our ambition to grow further in Europe and gives us a direct link to the US market, which also often needs to realise projects in Europe.”

Hard work pays off

COO Vincent Lievens explains, “This award is a welcome recognition of our hard work over the last few years, and the result of our investments in people and innovation. We would like to thank our clients for their positive words that contributed to the award, and of course the entire Creaplan Group team for their hard work. We look forward to what the future holds.” What lies ahead for now? A continued focus on innovation, more impactful stands and events, and above all our mission to continue to impress and entertain visitors on the show floor and beyond.

Gold for Eutraco in the category Best modular stand

Eutraco, located in Belgium, offers transport, warehousng and logistical on-site services. For their first exhibition participation ever, Transport & Logistics, they wanted to put their extensive range of services in the spotlight.

The stand needed to be stylish and high-tech, but still radiate familiarity, as well as a heart or sustainability. Our architect took inspiration from the logo. The eagle, which stands for progress, momentum and innovation, "flies" around the stand on the ledwalls to grab the attentioin of the visitors.

The volume of the stand is sleek and provided with a kink for a dynamic effect, all of this in the Eutraco colours green & white.

Take a look at the Eutraco stand in our references.

Gold for Thermo King in the category Best stand at a transport event

Thermo King produces transport cooling systems or trucks, vans, and more. For their stand at Solutrans in Lyon, France, they asked us to design a stand that accentuates their core values: a heart for the environment and a innovative and high-tech approach. Creaplan built this stand based on a creative concept conceived by Thermo King and their communications agency Owesome.

To highlight both values, Thermo King and Owesome came up with a dual design that plays with the contrast between outside and inside, light and dark, ecology and technology, open space and tunnel.

Discover the full Thermo King stand in our references.

Platinum for Grieg in the category Best stand 49-100 m²

Creaplan built the stand for Norwegian fish farmer Grieg Seafood at Seafood Expo Global 2022. We developped the stand based on the corporate identity, designed by Grieg's brand agency. The biggest challenge was to translate the creative concept to a qualitative construction. For example, we decided on the right paint colours, we provided the best fitting ledwalls to showcase the video content of Grieg, and explored where and how each brand visual would end up. Our designers completed the picture with a selection of Scandinavian design furniture. This stand was provided with an extra floor, where we combined the functional demands from the client with the vision of the design team.

Discover the full stand of Grieg Seafood on our reference page.

• Diamond in the category Best Modular Stand for Aluvision Exhibits at EuroShop 2020

• Platinum in the categories Best Stand +1000 sqm and Best Stand at an Automotive Event for Jaguar Land Rover at Brussels Motor Show 2020

• Platinum in the category Best Use of Technology and Gold in the category Best Stand at a Property or Construction Event for the Van Marcke stand at Batibouw 2020, in collaboration with Ocular

• Platinum in the category for Best Stand 200- 500 sqm for Niko at Batibouw 2020

• Platinum in the category for best Stand 25-48 sqm for Creaplan at EuroShop 2020

• Platinum in the category Best Stand at a Food & Drink Event for Mowi at Seafood Expo Global 2019

• Platinum in the category Best Stand at a Transport Event for Van Hool at Busworld 2019

• Platinum in the category Best Stand Double Decker for Thule at Caravan Salon 2019

• Platinum in the category Best Storytelling for Niko at Interieur 2018

• Gold in the category Best Stand at an Aviation Event for ADB Safegate at Inter Airport Europe 2019.

We’re very proud of this recognition and want to thank our clients and our team for making this possible.

View all winning stands here: https://worldexhibitionstandaw...

Stand and interior builder Creaplan from Nazareth takes over the stand building activities of Deusjevoo from Genk. In the future, Deusjevoo will focus even more on set construction in the TV and entertainment sector in the Benelux.

The live communication industry, which has been practically silent for a year and a half, has finally taken off again. And that involves some restructuring. Creaplan’s CEO Michael Debaveye explains. “The stand building market has been undergoing an evolution for some time now, that was accelerated by the corona crisis. Certain companies have left the sector, while others are shifting focus or becoming part of a consolidation.” The same goes for Deusjevoo. Creaplan, which has grown into a European player, will take over the projects of the Limburg set builder and execute them from their studio in Nazareth, with the existing team that will be strengthened further.

Back to the roots

This decision also comes at an ideal time in Deusjevoo's growth strategy. Twenty-three years ago, Jo Peters' company was founded as an interior and decoration construction company for the entertainment sector, among others. Not too long after that, the company located in Genk quickly grew into the market leader in the TV decor sector in Flanders. Deusjevoo's decors can be seen in shows such as Familie, the Cooke & Verhulst Show, Rad van Fortuin and K2 zoekt K3. The set builder is experiencing unprecedented growth, not only in Belgium but in the Netherlands as well.

“Over the years, exhibition stands have been added, which now occupy an important position within our service range. Now, however, we want to review and sharpen our focus. We looked at where we can still grow and realized that we really are an established name in the entertainment sector. It’s our absolute passion. That is why we now, more than ever, want to focus on sets for the entertainment sector and TV studios for companies (either virtual or physical). We will of course continue to fully focus on experience-based architecture for offices, retail, catering and showrooms,” says Peters.

Connection between Deusjevoo and Creaplan

According to Peters, it quickly became clear that Creaplan is a suitable partner. “It was important to us that our dear customers would end up somewhere good. It is not easy to find a suitable partner. The level of creativity and service needs to be high, and the acquirer must have the resources and experience to travel internationally with our clients. With those requirements in mind, Creaplan quickly emerged as the ideal long-term collaboration partner. Deusjevoo will continue to develop concepts for a number of clients as a concept agency, but will not build them anymore. From now on, it will be Creaplan who takes care of the implementation from A to Z.

For Vincent Lievens, COO of Creaplan, Deusjevoo's stand building activities fit perfectly within the existing activities. “Our professionals have all the expertise in-house to fulfill the expectations of Deusjevoo's customers, from architects to stand builders. Coming up with creative concepts and converting them into solid realizations with a strong brand experience is what we are good at, both in traditional wooden construction and for modular stands.”

Acquisitions as part of growth trajectory

Less than a year ago, Creaplan took over the stand building activity from the West Flemish Bulik and recently bought the Dutch (hybrid) event expert For Live as the starting signal for an international group story. Debaveye:

About Deusjevoo

Deusjevoo from Genk is one of the biggest set-builders in the country. They have built numerous studios for TV channels VTM, VRT, Play4 and Eén, visible on television screens for millions of Flemish people every day, and reach many customers in the entertainment sector abroad as well. CEO Jo Peters founded Deusjevoo in 1999 and currently leads a team of 20 employees from their offices at the C-mine site in Genk.

About Creaplan

Creaplan, based in Nazareth, was founded in 1994 by entrepreneurial duo Dirk Deleu & Ann Vancoillie. Since then it has grown to become a market leader in the Belgian stand landscape and is evolving into a European player, partly driven by new shareholders KeBeK Private Equity and Walter Mastelinck. The company counts on a team of 50 employees and 80 freelancers for the construction of stands, business interiors and displays, with a client base ranging from Belgian SMEs to multinationals all over Europe.

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References

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The group will focus on the full range of expertise within brand communication, from live events and stands to corporate interiors and experience centres, each with a strong online offering.

Match in offer and DNA

For Creaplan CEO Michael Debaveye, the match between both companies became clear early on. “Where we provide stands, interiors and displays, our customers will now be able to rely on the expertise of For Live for all their needs concerning event interiors, audiovisual applications and online broadcasting. Both companies are very complementary. We’ll also reinforce each other geographically: Creaplan strengthens its position in the Dutch market, For Live introduces itself in Belgium.” Both businesses present themselves as premium players with quality firmly rooted in their DNA.

From Eurovision Song Contest to World Cup ice skating

For Live supplies facility solutions — audio, light, rigging and more — for live communication projects. The company from Amersfoort targets production houses, event agencies and inhouse event departments, with a strong focus on the corporate and sport events market. For Live was founded about 10 years ago and has been involved in over 1,000 productions, from the Eurovision Song Contest to the World Cup ice skating in Thialf, as well as in numerous corporate internal events such as shareholder meetings and product presentations for companies like KPN, Amstel, Rabobank, KLM and more.

Ready for the future thanks to integration of technology

Vincent Lievens, COO at Creaplan, explains. “The cooperation makes our offering even more future-proof. As a company, we did not sit on our hands during the coronavirus crisis: our interior solutions and complete furnishings branch has grown massively, at the same time we evaluated our events product offering to see where we could integrate technology, aiming at online and hybrid applications. Thanks to For Live’s expertise in online events, we can answer the market demand even better, future-proofing our stand and interior offer.”

For Ruud van den Berg, founder of For Live, the cooperation fits seamlessly within the giant growth spurt his company has known the past years. “Despite the COVID-19 crisis, For Live is doing great and orders keep coming in, thanks to the traditional (sport) events that still take place on one hand and the growing demand for online broadcasting solutions on the other hand. At the beginning of the crisis, For Live started developing a range of unique products for interactive online events, with which we have now gained a prominent market position.”

Centrally managed

Lievens: “Similar to the acquisition of stand builder Bulik last year, this acquisition feels like the logical next step. For Live reinforces the group concept, in which brand experience is at the centre. Operationally, not much changes: our customers will still receive the same service and our activities in Nazareth will remain unchanged.”

Founder Ruud van den Berg preserves the operational management of For Live; both companies will be managed centrally by the Creaplan management team for optimal collaboration. Ruud will also join the overarching group as shareholder and director.

Solidifying market position with strong group concept

Debaveye: “We keep taking steps in our growth strategy. Our organic growth continues, at the same time we want to strengthen our market position with various acquisitions of complementary companies, both geographically as well as in the field of product and service. Step by step, we want to build towards a full-fledged European group for projects in the live event and brand communication market.”

About Creaplan

Creaplan is a Belgian stand and interior building company with an average annual turnover of 10 million euros, founded in 1994 by entrepreneurial duo Dirk Deleu & Ann Vancoillie who established the company as market leader in the sector. This momentum of growth was continued in 2018 with the reinforcement of external shareholders KeBeK Private Equity & Walter Mastelinck, assisted by an experienced management team. With a team of 50 permanent employees and about 80 freelancers, the company from Nazareth designs and builds stands and interiors for SMEs and multinationals all over Europe.

About For Live

For Live supplies complete facility solutions for events. Every year the company finishes more than 250 projects in the corporate and sport events market, at the request of (technical) producers, event agencies and inhouse event departments. The firm from Amersfoort was founded about 10 years ago by owner Ruud van den Berg. With a team of 15 permanent employees and over 150 freelancers, the company achieves an average annual turnover of 5 million euros.

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References

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For Live - Events. Audiovisuals. Broadcast.
Creaplan Jaguar Land Rover Brussels Motor Show
Creaplan - Create. Capture. Connect.

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For retail, offices, hospitality and more

The new range is developed for production environments as well as retail and offices. Our products range from health displays with protective materials to protective furniture and teleworking infrastructure. We developed these to support companies in maintaining safety measures at work. Our solutions can be deployed flexibly, have a low entry cost and can also be rented.

Stands, interiors, displays and Safety solutions

Our Safety Solutions join our existing service range of stands, interiors and displays. COO Vincent Lievens explains: "With all the European trade fairs and events temporarily on hold starting from March, our workshop came to a complete standstill. The first weeks we used our resources to develop 2 kilometres of mobile walls available to hospitals and residential care centres, to expand their capacity. After that, we started thinking about how we could support companies during this period as well".

The end result of that thinking exercise is a range of furniture and interior solutions, from partitions over mobile washbasins to, of course, our now familiar health displays and temperature check displays.

Durable materials and neat finish

Chances are that this new caution and prevention in the workplace is part of the new normal. That's why - as is always the case for our stands, interiors and displays - we consciously opt for durable materials and solutions that last a long time. We double down on service at the same time: we not only do installation of the health displays, we also supply the materials. That way, you no longer have to look for mouth masks and hand sanitizer etc. yourself.

Setting up your workspace safely?

You can read all about our interior solutions on the Safety solutions page. You can already find our solutions at Brussels Airport, BMW, EY, P&G, Alpro and more.

EuroShop: the largest retail trade fair worldwide

Every three years in February, the Messe in Düsseldorf is home to EuroShop: the largest retail trade fair worldwide. With a strong focus on the technologies of the future, it presents everything there is to know about retail interior design, visual merchandising, retail marketing and technology, exhibition and event marketing and much more, spread over eight dimensions.

Last edition, the fair welcomed more than 110,000 visitors and over 2300 exhibitors. With over 120,000 square meters of inspiration, you are guaranteed to go home with new ideas and interesting contacts. Especially during the 20th edition of the fair! And as a European stand builder with projects all over the world, we wouldn’t want to miss out on the opportunity to share our inspiration with you.

The Creaplan stand: a sea of inspiration

Day in day out, we build stands and interiors for our customers, anywhere in the world. So when we get to build one for ourselves, we like to think outside of the box as well. A challenge our designers loved to dive into! Come visit the Creaplan stand and immerse yourself in the latest customer experience technologies and design practices.

Who knows, maybe you'll fish up some ideas that are sure to make waves at your next trade fair participation?

Find us at Hall 4

You'll find us in hall 4, booth B32. See you then?