Marine Harvest changed in the beginning of 2019 to a new name called Mowi. At the world’s biggest trade fair for Seafood in Brussels, they launched together with the new name a totally new exhibition stand concept designed by Creaplan.

Fair nameSEG 2019
Number of m²336 m²
Creaplan Mowi4 LR

Seafood producer MOWI asked us to create a stand that revolves around their brand values: authenticity, pureness, caring for the planet and people, back to basics. They wanted to clearly incorporate their new logo and branding, and link to their Scandinavian roots. They wanted to emphasize the essence of 'good food' and allow their visitors to taste their products on the stand.

Creaplan delivered on all fronts, starting with implementing the brand values. One of the eyecatchers of the stand is a large cooking rack filled with kitchen utensils and ingredients, underlining the purity of the MOWI products. The herringbone pattern in the wooden back wall of the stand reminds of fish and the ocean. Details all around like sheepskin plaids refer to the Scandinavian roots of the company.

Creaplan Mowi23 LR Creaplan Mowi16 LR IMG 6719 MOWI STANDS tny PNG

The hospitality aspect was very important to the customer, so we provided a long dining table, several smaller cosy tables and decorated everything nicely so the stand almost felt like a restaurant. In the centre of the stand we put an open kitchen for live cooking demonstrations, to bring the products closer to people and involve them in the preparation.

We put the new MOWI brand in the picture by putting emphasis on the large Omega-logo, grand atmospheric visuals and imagery and LED walls.

Creaplan Mowi23 LR IMG 6723 S2003 0504 MOWI SEG Bxl 2019 CAM5 tny PNG