The idea was to design a creative stand in which the visitor enters a different world, so that they would forget they were at a trade fair, for just a moment. We invited them to enter the creative world of Creaplan, in our 'Sea of Inspiration', where we immersed them in the latest customer experience technologies and design practices. We wanted to challenge ourselves by creating a highly impactful stand with only a limited amount of space.

Our designers created a stand inspired by the ocean. The basis of the booth is made up of a minimal black shape lined with LED tiles on the inside, displaying moving images of a vivid ocean. The illusion of fish and sharks swimming around the visitors, makes you forget that you're at a fair for a moment. A unique experience, allowing you to dream and be inspired.

We also incorporated a LED strip in the floor, making it seem as if the ocean is moving under your feet including a shark passing by.

A stylish, playful bar with a seating area made up the centre of the stand. On the wall behind the bar, a printed visual of ice on water completes the whole.

Our designers finished with beautiful details, such as blue LED lines on the outside of the black shape, sleek and stylish furniture, a custom designed bar and the highlighted abstract shark on the outside of the wall.

Though the booth measured only 40m², we went for a wow-effect that left a lasting impression with our visitors.